Tom masterminds a group of 2,500 creatives, designers, analysts, stylists, DJs, gamers, trend scouts and cultural academics to keep ahead of what’s new and what’s next. He assesses consumer trends, from the ‘no frills’ market to those who place ethics at the forefront. He also considers the whole customer experience and how new technology will enable ever greater interaction.
Tom Savigar has had a full time preoccupation with tracking consumer and aesthetic trends since he was a teenager. Never one to conform or shy away from change, he worked his way through M&S, WGSN and Nike before deciding not to finish his fashion textile degree in 1999 to join forces with then start-up Sense Worldwide. As co-founder and director, Tom undertook trend research and strategic planning for the likes of IDEO, BBC, Nokia, MTV and VH1, Hewlett Packard, Diageo and S C Johnson.
Aside from corporate assignments, Tom enjoys working with the next generation of designers and researchers. He has invested time over four years teaching fashion textile students at the University of Brighton how to be keen identifiers of anomalies, the indicators of change, and has formed similar programmes with universities and institutions in Argentina, India, Denmark and Austria. He devotes the majority of his spare time to establishing his fledgling designer menswear label, and disappears every year to snowboard with childhood friends. One day he aims to reside as an oil painter, painting rural scenes from around the world.
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