Richard Reed

(18 Jun 2008)

Richard Reed is co founder of Innocent Drinks.

Richard left advertising to set up a fresh fruit juice business with two friends. Within a few years they had grabbed over 30% ‘share of throat’. Notwithstanding the success of Fruitstock and masses of good publicity, Richard’s philosophy centres on simplicity, caring about the product, involving the workforce, focusing on detail and listening to criticism.

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