Journalist and former Director of Communications and Strategy for Prime Minister Tony Blair, Alastair Campbell was a key figure behind Mr Blair's rise to power and was often described as "the real Deputy Prime Minister". Mr Campbell also played a key role in drafting the Government dossier on Iraq's weapons of mass destruction, the Hutton Report, which was the source of much media interest.
"In the extraordinarily difficult and wearing world of the modern media, he operated with tremendous skill and dedication." Tony Blair
Alastair, son of a Pennine vet, read modern languages at Cambridge before entering journalism. His career in the media began to flourish when he became political editor of the Daily Mirror. During this time he was one of then Labour leader Neil Kinnock's closest advisers. Mr Campbell resigned to become spokesman for Tony Blair, then leader of the opposition. With the Labour election victory in 1997, he became the Prime Minister's chief press secretary, setting up a formidable Whitehall machine to put over the government's views and try to control the news agenda.
What he offers you
Decision makers from all fields will benefit from Alastair's privileged position in UK politics. He has great insight into the UK political decision making processes and he offers audiences a behind the scenes look at the inner workings of Number 10 and the importance of media relations. He has in depth knowledge of international relations especially Europe and the US and he is well versed on the topics of strategic communication and politics in sport.
How he presents
An experienced speaker and skilled media personality Alastair has been described as a "heavy hitter" and his presentations have been described as "captivating, controversial, entertaining and invaluable".
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Books available include: